Marketing & Campaigns

In my first semester at Ngee Ann Polytechnic, Mass Communications course, I worked on an advertising campaign for Maybelline in my Advertising module. In the end, I ended up receiving an A for my final project.

I was heavily involved in the planning, designing and budgeting process, and worked closely with my group mates to ensure everything was well thought through and planned.

Maybelline Colossal Mascara Radio Ad AdVantage

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For my graded internship, I had the opportunity to work as a Marketing Intern at Lee Hwa Jewellery, where I gained a wide array of practical experiences. From helping with on-site events to conceptualising creative directions, filming social media content and writing blog posts, I was exposed to the 360-Marketing Campaign, which is an all-encompassing strategy that integrates traditional and digital channels to create a cohesive, consistent, and unified brand experience.

< Scan here to see more of my works at Lee Hwa Jewellery!